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A leading global ceramic coating and car care products manufacturer, has appointed a new American Chief Executive Officer, to help the brand reach its maximum potential in the world’s largest automotive market.

Gtechniq, UK based-ceramic coatings manufacturer, has appointed Andrew Werkheiser, the former Area Manager at Single Source Inc., to further the brands success among detailers, consumers, resellers and anyone looking for the best solution when it comes to maintaining their car, boat or recreational vehicle, in the USA and Canada.

Andrew who has a passion for cars, graduated with a Marketing Degree from Mercer University, Georgia and has a keen eye for business. When asked about his new appointment, Andrew said: “As I take on this exciting new role, I look forward to creating a network built on trust. I am confident that our products are the best on the market, and are second to none when it comes to continual research, innovation, and improvement.

“With the addition of a training program, and a set North American support and supply plan, Gtechniq will provide the ability to become a sole solution for everyone. Through meeting and working with the existing team, I am beyond confident that we will be able to make a difference in the industry.”

Gtechniq, the brand recognised for the best paint protection on the planet, Crystal Serum, already has a network of over 100 detailers in the USA and Canada who are accredited to use the professional product exclusively.

When discussing the current program Andrew, said: “We will move the brand forward by addressing what is important to our Accredited Detailer Network, and protecting the businesses they have built, while helping them grow. Gtechniq will be more than a coating manufacturer, it will be a partner. This is only the beginning of something powerful, and we will only be looking forward and up from here.”

Under Andrew’s leadership of Gtechniq USA and Canada the brand’s Accredited Detailer network will be central to strategy, not only building the network, but most importantly supporting and developing relationships.

Andrew added: “We will open the doors to the automotive industry, detailers, dealerships and resellers alike. And promise to work alongside them to build relationships with customers, helping them to reach maximum sales potential with the Gtechniq brand. I can assure anyone that comes on board, that Gtechniq will be the premier brand in the USA and Canada, and will be an irreplaceable partner for your business.”

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Notes to editors

You can contact Andrew Werkheiser via email andrewwerkheiser@gtechniq.com.

About Gtechniq

Gtechniq was born out of pure science, the love of cars and the desire to create the best car care products, with a focus on protective coatings – the cornerstone of our success.

In 2004, scientists at Gtechniq created a superior line of products aimed at perfecting all car surfaces. And over the last 10 years, these products have been continually improved to provide a range that outshines and outlasts the competition.

Gtechniq’s line of surface preparation and finishing products are designed to clean, polish, and protect all automotive exteriors, in a way no traditional wax applications can match.

The Gtechniq range includes composite ceramic coatings, leather protection, fabric protection, wheel and trim protection, shampoos and much more. For more information about Gtechniq, or to find an Accredited Detailer, visit www.gtechniq.com

Media enquiries

Amy Chappell, head of sales and marketing, e-mail amychappell@gtechniq.com, or call t: +44 (0)1604 962 553, m: +44 (0) 7931 371 411